Mobius in the press

Below are recent articles about Mobius International, Inc. and our services in the international press.

Order a Case On the Go With mobiWINE, A New Label Image Recognition Service By Mobius

A customer enjoying a great bottle of red at a restaurant has a thought: "I need to remember this label and buy a case next time I'm at the wine shop." With mobiWINE that notion becomes an immediate reality with a mere point-click-send from a mobile phone.

Source: PRWeb

Central Garden & Pet Taps Mobius for Mobile-based Lawn Care at Sam's Club and Select Walmart Locations

Central Garden & Pet is adopting Mobius image recognition technology to engage mobile Pennington Ultimate Grass Seed consumers and to provide an entirely new level of lawn care information. Consumers can use any camera-enabled mobile phone to snap a picture of the Pennington Ultimate Grass Seed product and send it to grass(at)agm(dot)tw.

Source: PRWeb

Mobius® Provides Global Mobile Marketing Brand Recognition for Sunkist® Energy

BioBev, LLC is utilizing Mobius mobile phone image recognition technology to introduce its Sunkist Energy to mobile-savvy audiences.

Source: PRWeb

Coty partners with Playboy for mobile image recognition campaign

Playboy tapped Mobius to let Coty and other advertisers use image recognition technology for mobile devices to enhance their print campaigns and make them actionable and measurable. Mobile image recognition is an alternative to 2D bar codes that seems to be a growing trend.

Source: Mobile Marketer

Sunkist Energy taps mobile image recognition to build database

Sunkist Energy is using mobile image recognition technology to reward consumers with free product sample or a coupon that can be redeemed via a mobile storefront.

Source: Mobile Marketer

Why Scan Barcodes When You Can Scan a Playmate?

Playboy has teamed up with Mobius to use image recognition technology for mobile devices as part of an innovative, new ad campaign for Playboy's Fragrance for Men by Coty Beauty in the magazine's January 2011 issue.

Source: Barcode News

Playboy Magazine Features Mobius Mobile Image Recognition Technology in its January 2011 Issue

Mobile phone users who take a photo of any of the twelve 2010 Playboy Playmates featured in the ad and send it to will receive access to exclusive, premium images and videos. In addition, users will be able to make secure mobile purchases of Coty's line of Playboy Fragrance for Men.

Source: PRWeb